5 Reasons Why Jagga Jasoos Might Fail To Repeat The Success Of Barfi!
5 reasons why Jagga Jasoos might not work at the box office
A brief insight into various reasons why Jagga Jasoos might fail at Indian box office.
The team behind Barfi!, Ranbir Kapoor, director Anurag Basu and producers UTV are coming back next weekend with their new movie Jagga Jasoos.The new member this time is Katrina Kaif.Barfi was a huge success and a rather unconventional one because there are very few films in that genre which have succeeded at box office and none of them had got even close to the 100 crore mark that this 2012 film had achieved.However, things don’t look that rosy this time around.Jagga Jasoos has not evoked that similar kind of response from the audience though the film’s release is just 5 days away.Let’s have a look at 5 reasons why this movie might not repeat the success of Barfi!
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2.Faded star power of Ranbir Kapoor – Before the release of Barfi!, Ranbir Kapoor had positioned himself as the next big thing in Bollywood.Just a year ago he had helped a movie like Rockstar attains success at the box office.He had not given a outright flop since 2009 when Barfi! was released.The situation has changed very much since then.He had only one hit in the form of Ae Dil Hai Mushkil in last 4 years.He is still a drawing power in the more commercial kind of cinema but same can’t be said for a film like Jagga Jassos that is a bit offbeat.
3.Long trailer with no clue about the plot – Just like last year’s Shivay, Jagga Jassos faltered big time in creating a nice trailer for the movie.There are lots of nice visuals throughout the trailer but there is no proper inkling of the plot or the story.The trailer of Barfi! too had nothing to give in terms of the story.However, it was able to hint at least few things about the movie like the romantic angle between Ranbir and Ileana.Jagga Jasoos’s protagonists are found running from one place to another with little idea what’s going around.That kind of trailer doesn’t excite audience to check out the movie.
4.Timing of release – Jagga Jasoos has been promoted as a kid flick and in that sense the timing of release is very long as summer vacations have got over just couple of weeks back and children are back to school.There were hardly any big releases in the month of May and June & producers should have taken its advantage.The reports suggest that the film got delayed due to some post production work.In any case, summer release would have been better for Jagga Jasoos.
5.Marketing lacks clarity – The first teaser, which itself was as long as a mini trailer, was launched almost 6 months back.Thereafter there was a long lull before the marketing activity began again last month with a fresh trailer and all the songs.In the hindsight, releasing that big teaser so many months back was a mistake because the movie wasn’t exactly a much anticipated one like Bahubali.People almost forgot about the film by the time actual marketing started.So a genuine excitement, which could have been there if there was no mini trailer then, is missing.This, in all probability, indicates a below par opening for the film.From there, only a superb word of mouth can help the movie pull it off.